Shopping Cart Solution
Free shopping cart software might be the best shopping cart solution for very small businesses to kick-start their company's e-commerce, but you'll need to invest more money in the software if you want to include stronger sales and promotional tools like special offers, discount coupons, gift certificates and other devices. Of the shopping carts on the market, look out for the 'Gold' and 'Pro' versions to find these software features - and if you are having a cart custom made, check with your developer that is possible to add these features (at least at a later date, if not immediately). The shopping cart solution from eSavvy Marketing esavvymarketing.com is comprehensive provider of the such solutions.
Other shopping cart features allow customers to become an online 'store member' - a customer types in some personal details, registers a password, and the software will remember all their future transactions and contact them directly about future promotions and new goods and services via emailouts and newsletters. a good way to attract repeat custom, especially if you can personalize each release.
Other customer friendly features are also good promotion tools: investigate whether your software can run functions like product 'wish lists', 'if you like this product, you'll also like the following' (a device that Amazon.com employs to introduce customers to its other products), 'remember me' capability and an 'email a friend' option.
When utilizing these tools, it's important to remember a few golden rules: firstly, be sure to mention that you are promoting benefits rather than products: when websurfers visit your site you often have just a few seconds to make an impact, so how the company will benefit your site visitor will make a greater impression than simply the lowdown on the products it offers.
When shouting about your site above the noise of your competitors, you need to consider how to add some value to your product - even if this means investing money to do so.
You're also well advised to reach your shopping cart solution by creating a membership model shopping cart site: invite people to join up to the sire by registering their information with you: you can then exploit your member pool for Public Relations, advertising, newsletter and special offer initiatives.