Paypal Shopping Cart

Paypal (www.paypal.com) began life in California in 1998 and has since grown to become one of the giants of the Internet. No doubt much of Paypal's appeal is thanks to the accessibility of their services (anyone with a personal email address can send and receive real-time payments) as well as a watertight name for Internet security. In fact, Paypal has proved such a success story that in 2002 the company was snapped up by the auction goliath ebay.

Paypal's market dominance makes them a logical first step for anyone thinking of setting up an online business. In the world of ecommerce size really does matter , but it isn't the only reason why choosing a Paypal shopping cart makes sense. Paypal shopping carts are both quick and easy to set up and represent one of the most cost-effective solutions in the marketplace. Because there is no initial financial outlay Paypal carts are especially popular with businesses entering cyberspace for the fist time.

Paypal generates revenue by charging a percentage (between 1.9 - 2.9% depending on the figures involved) and a flat fee of $0.30 per transaction. Paypal's charges compare favourably with the competition and you won't have to earmark additional funds for Merchant Account or a Payment Gateway - as everything is included.

Paypal shopping carts are easily customized to suit your individual commercial needs and budding merchants can find themselves overwhelmed by a staggering array of complimentary tools, ranging from tax and shipping calculators to multiple currency options. They also offer a number of useful integrated backend solutions, notably 'instant payment notification' and 'payment data transfer'.

Today the subject of Internet security is never far from the headlines and it is understandably one of Paypal's most persuasive selling points. Both merchants and customers are protected from online fraud and the company's sizable profile means that few users have any qualms about handing over their credit card details to Paypal's secure servers.

To quell any lingering doubts Paypal's marketing department is keen to point out that their global reach now spans nearly 50 countries, which translates into more than 60 million accounts. and counting.

To go straight to Paypal's website CLICK HERE