MBA World Tour

What is the MBA world tour?

In 2001, the World MBA tour confirmed itself as the leading organizer of MBA fairs and it is now generally considered to be the benchmark for the international marketing of business schools. In 2001, there were more than 15,000 visitors and the exhibitors represented 200 MBA programs from all over the world. Everywhere it goes, the World MBA tour has enjoyed a partnership with the leading national media in the locations they go to.

Each year the World MBA Tour builds on the success of the previous year, which enables it to consolidate its market leadership in the mature markets but also to go and visit some exciting new locations. So, they have been expanding into Latin America . As far as Europe is concerned they are branching into Eastern Europe as well as Western Europe . The US Tour is going to new cities all of the time. Furthermore, the Asia Tour has been strengthening its position all of the time by adding new countries.

What sustains the MBA World tour is the ability to offer something new to the world. If they are going to be smashing attendance records every year then they will need to be expanding their team to produce the tour, and so they are constantly recruiting dedicated staff. They take feedback after each fair to make sure that they can give the highest service and organization levels.

Business schools find it very important to not be wasting their time talking to inappropriate people at fairs. Therefore one of the things that the World MBA Tour will try to do is to make sure that their marketing is carefully targeted to ensure the standard of applicant students is suitably high for the schools attending. The MBA career guide has a good international readership and the local partners of the World MBA tour prepare many thousands of GMAT students.

The World MBA Tour also has partnerships with leading daily newspapers and also with publications that specialize in careers. This partnership means that the schools will meet a very highly targeted selection of the best young professionals in the world. Each year, the tour's success means that the next year they will get better commitment and coverage.

So, in a matter of weeks a business school can promote itself in four continents, normally in the autumn, with a view to the following academic year. This helps the candidates to be able to meet early application deadlines and it also gives business schools the time to follow up the leads they can generate from being at the fair. Should an MBA candidate not be able to make the fair, they can go to the Virtual World MBA fair site.

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