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Candy Fundraising -Online Guide


Candy fundraising must be one of the best ideas ever thought up. When a recent study suggested that high blood sugar raises our pain threshold, surely it was only confirming what we already knew - that a little bit of the sweet stuff makes everything seem more bearable. Perhaps Mary Poppins was thinking of candy fundraising when she sang, "Just a spoonful of sugar helps the medicine go down". Certainly, the prospect of getting something sweet for your money can encourage the most Scrooge-like of us to engage in the painful process of handing over cash for a good cause.


So, candy is a powerful weapon in the battle to reach your fundraising targets. But how should you best deploy it? Many fundraisers go for the simple method of buying candy in bulk, then selling it on at a profit. The concept is simple, but you may feel bogged down by the bewildering choice of companies to buy from.

Many of the really big names in the confectionery business have branched out into providing candy for fundraisers: Mars and Hershey's, to name just two. Mars offers its fundraising candy in carrying cases, which might prove handy for displaying your sugary wares. Call 1-800-736-1230 for more information, but be aware that only adults will be allowed to place orders. Hershey's also offers a carrying case. For the name of a Hershey's distributor near you, call 1-800-803-6932. Jackson Candy Fundraising deals only with candy specifically for fundraising, while Pennsylvania-based McKandy claims to be the oldest Internet candy store. (The regular McKandy store started way back in 1927.)

However, there are hundreds of companies, some specifically for fundraisers, others for all bulk candy purchases, who will offer you the chance to buy candy at a discount. It's fine to go for a smaller company, who might offer you a better deal than one of the well-known candy brands, but do your best to make sure they're trustworthy before you start out. Word of mouth is invaluable here - has anyone you know done candy fundraising lately? Ask them for some honest recommendations. Or ask the company you're considering if they can name an organization in your state which has used them. That way, you can double-check by getting in touch with the organization and getting feedback from them.

Calling different companies to compare prices is fine, but it's not just price you need to know about. You should also find out whether they will refund you for unsold candy, how long they've been in the business and whether they deliver at set times or at the most convenient times for you.

Then you need to work out very carefully exactly how much candy you can expect to sell. It's better to be realistic than hopeful here, especially if the company you choose doesn't offer a refund on unsold candy.

However, you could always cut out the middleman entirely and make your own candy. This is quite labor-intensive and may not even work out much cheaper, but your candy will have a wholesome, home-made quality which might melt a few hearts and make you a few bucks! Fudge is a good idea to start off with, as the basic ingredients of chocolate, sugar, butter and cream are quite inexpensive. Always work out how much each square of fudge is going to cost you in ingredients. If you know that, you'll know how much you can sell it for to make a profit.

When you get more confident about making it, you can begin to customize your fudge with chopped nuts, dried fruit and flavorings. One good tip is to include a dash or two of vanilla to bring out the flavor.

You could even, for a professional touch, make or decorate your own containers for the fudge. This might mean elaborately constructed boxes of your own, or just rubber-stamping some brown bags. After that, it's time to get out there and sell, sell, sell.