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ABC Fundraising Online Guide



ABC fundraising could be described as a reverse lottery. With normal scratch cards, you pay for the card and the chance to win the amount revealed by your scratching - although there's no guarantee you'll win anything at all. With ABC fundraising scratch cards, the scratching is free, but you are required to donate whatever amount appears on the card to the good cause in question.


"What's in it for me?" you might well ask. Your reward for scratching off two or more dots and handing over the donation is a sheet of coupons for big companies like Pizza Hut, Subway and Jiffy Lube. These coupons, which give you discounts on a range of products and services, are yours no matter how much you're required to donate. (The companies do vary from state to state, but they tend to be big names.)

Many people presented with an ABC fundraising booklet are nervous - they worry that they will be asked to donate a hundred dollars! Don't worry; the amounts under each dot range from 50 cents to three dollars. This means that scratching off two dots will cost you a maximum of $6. Not a bad risk, especially when you're guaranteed the money-off coupons and you know the money is going to a good cause.

But if you're reading this, you're probably wondering exactly how you can use ABC fundraising to raise cash for your good cause. Well, despite the small amounts involved for each donor, you can make rather a large profit on these booklets. However, there is some outlay involved first, as a booklet costs $20. (This cost includes the coupons.) The amounts under the dots add up to $100. This means that if you can get all the dots scratched off, and get everyone who scratches to honor their promise and pay up, you will make $80 profit on each booklet.

But don't assume that ABC fundraising is the answer to all your problems and order hundreds of booklets straight away. Do the math first. If you're getting people to scratch off two dots each, you will need to approach about 25 people to finish a booklet. If you can get two people to "scratch & help" every day, you will finish a booklet in around a fortnight. That's not bad, but the ABC website (click here to go there) suggests you buy one booklet per person. If there are ten of you and you're working off a limited pool of people, for example a church congregation or the people who live in a small area, you may find that there just aren't enough donors to recoup the money you've spent on booklets. ABC let you return a small percentage of your unused booklets for a refund, but you won't be able to get your money back on most of the booklets you buy. So ignore the advice about one booklet per person and work out your own sums before buying.

However, for fundraising on a larger scale, the ABC booklet system can be excellent. If you order ten or more booklets, you can get the name or logo of your cause on the booklets. Or why not think laterally and use the power of advertising? Perhaps your local store will be happy to help with the fundraiser, or even donate money, provided you get its name printed on the booklets. Plenty of small businesses love the publicity that comes with helping a good cause.

However, just because ABC is a company famous among fundraisers, that doesn't mean you have to follow the herd and base your campaign around them. Explore the other options first - this site is full of ideas and plans to help you make up your mind.