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Search Engine Marketing Tips

Direct Marketing Campaign

Search engine marketing (SEM) is one of the key elements of your online marketing strategy and search engine optimization (SEO) is the foundation of any online campaign. In order to optimize your site correctly you need to understand how the major search engines work and work with, rather than against them. However, the ever-changing algorithms of the leading search engines mean it can be a time consuming and expensive exercise.

Search engines rank sites by analyzing data and employing teams of editors to manually sift through their listings to weed out any poor sites that managed to make it onto the search engine result pages (SERPs). Beating the legions of industry boffins that set the changing algorithms in place is extremely difficult and any specialist SEO company that claims to guarantee you a top ranking should be avoided. The only real guarantee is that the search engine result pages change daily.


Optimization can be a real help in your search engine marketing campaign and can get your site ranking but there's no such thing as a quick fix. Although industry secrets are closely guarded it's worth keeping up to date with online forums and discussion boards to see what everyone is talking about - you may come across some genuine marketing secrets - just don't believe everything your read.

As search engines evolve and become more human it's important to make sure that your content is the best is possibly can be. Internet users want good content, and search engines have to be able to provide listings of sites that supply it. Don't underestimate your search engine, they are pumping billions of dollars into research, and fooling a search engine into ranking your weak site by using keyword stuffing and link farming is a short lived success; putting time into improving your site is the best possible investment you can make.

As search engines become more sophisticated they're not just looking at content any more either and it's worth paying just as much attention to what's going on behind your site. It also pays to keep you design clean and simple and keep page sizes down. Slow loading sites infuriate users and aren't appreciated by search engines.

Finally be patient, rankings are notoriously slow to change and you may not see the results of your investment and hard labor for several weeks. Once you've got your search engine marketing right though, you'll shoot up the rankings.