Professional Business Cards: Why You Need Business Cards
Guide To Professional Business Cards
The primary purpose of professional business cards is to give out your contact details to potential customers or suppliers; but it is also a chance to promote your company's image. Your business card is a golden opportunity to market your company's goods or services. In addition to your contact details, there should be some professional indication of what the company does if it is not obvious from the name. Logos are good way of achieving branding and a professional look which can be especially important for start-up companies and freelancers.
Think about who is likely to see your card when you are at the design stage. Business cards can also be used as appointment reminders or to advertise special events such as open days or conferences. Your card needs to catch people's attention and give them the information they need.
Creating Your Own Professional Business Cards
Some of the people who should carry business cards are freelancers, company employees and people who are actively looking for work. People take you much more seriously if you have a card. They fit into a pocket or a wallet with ease and are much more professional-looking than having to write down your details on a bit paper which could get lost. Even if you don't work for a company it can be worth having personal business cards to hand out to prospective employers. It can sum up your qualifications and skills as well as give your contact details.
Unless your company is well-known then this is an opportunity to present your company's business. The card should make the recipient of the card want to find out more about your business. A quotation or snappy catch-phrase will stand out and can sum up your company's services in a memorable way. Business cards are now available in different formats, not just the standard rectangular paper ones. Magnetic business cards that stick to the fridge are one idea. Business-card-sized CDs containing demos or presentations can help promote your business.
Business card software to help you create your own business cards is available. Another option is to go online and design your card there. Business card design software or online templates allow the user to make their own without having to go through a graphic designer. If you want to use your company logo or corporate colors then you can upload your own designs through the printers' website and they can have the cards printed out and dispatched to you within a few days.